Why I do this.
Great products lose deals when buyers can’t tell what they do.
Where I come from
I spent 14 years as an enterprise security leader, evaluating and implementing security solutions. Enterprise security across industries and markets, most recently a Forbes Cloud 100 fintech in Amsterdam. I ran the evaluations, owned the budgets and led the teams doing the buying.
What I saw
What vendors said never matched what buyers needed to hear. Decks failed in 30 minutes. Websites failed in 30 seconds. And nobody ever told them why.
What it costs
At least 6,694 companies ship security products, and most buyers can name only a few of them. Good companies stay invisible, and buyers miss options they would have wanted.
What I do about it
I track the market every day and explain it the way buyers see it. CybersecTools so security teams can find you. The Mandos Brief and Pacesetters so founders and investors see where the market is moving. And advisory, so your positioning makes sense to the people who buy.

