Allure Security
Track on RadarDigital brand protection platform detecting phishing, impersonation & disinformation.
- Total raised
- $54.97M
- Employees
- 61
- Founded
- 2009
- Momentum
- 42
Cooling
Data updated August 2026
About
About Allure Security
At a glance
Allure Security is a cybersecurity company specializing in Attack Surface, founded in 2009 and headquartered in Wellesley, United States. It has raised $54.97M in total funding, employs about 61 people, and is privately held.
Allure Security is a digital brand protection company founded in 2009 as a Columbia University spin-off, originally developing file beacon technology through DARPA-funded research. In 2020, the company shifted focus to online brand protection, offering a platform designed to detect and neutralize digital impersonation, phishing, and disinformation attacks. The platform continuously scans the internet, monitoring newly registered and active domains, and analyzes millions of web pages daily for early indicators of brand abuse. Detection is powered by a proprietary archive of real-world scam data collected over more than a decade, covering millions of phishing, impersonation, and disinformation campaigns. AI models are trained to recognize brands even when attackers use outdated logos, partial branding, or subtle lookalikes. A key differentiator is the use of patented decoy technology that floods phishing sites with fake credentials, rendering stolen data unusable and disrupting attacker operations. The platform combines AI models, contextual analysis, and human review, and is capable of monitoring across websites, social media, mobile apps, and the dark web simultaneously. Allure Security serves organizations in financial services, e-commerce, fintech, healthcare, credit unions, and regional banks — ranging from Fortune 100 companies to smaller institutions. The company offers a managed service model, with each client assigned a dedicated success manager, and provides multi-brand detection and real-time monitoring at scale.
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Privately held
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FAQ
Frequently asked questions about Allure Security
When was Allure Security founded?▾
Allure Security was founded in 2009.
Where is Allure Security headquartered?▾
Allure Security is headquartered in Wellesley, United States.
How much funding has Allure Security raised?▾
Allure Security has raised a total of $54.97M in total funding.
Is Allure Security public or private?▾
Allure Security is a privately-held company.
How many employees does Allure Security have?▾
Allure Security has approximately 61 employees.
