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Databricks and Braze Announce Strategic Partnership at BrazeForge; Databricks Named Technology Partner of the Year
Published 30 September 2026
WHAT HAPPENED
Databricks and Braze announced a strategic partnership at the BrazeForge conference, with Databricks receiving Braze's Technology Partner of the Year Torchie Award. The companies integrated three capabilities: CustomerLake brings customer context into Braze for orchestration, bidirectional OpenSharing returns engagement signals without data duplication, and Braze Agent Console uses Databricks Model Serving to give marketers access to large language models.
WHO IS INVOLVED
Databricks and Braze partnered together, with Tasso Argyros, VP and GM of CustomerLake at Databricks, and Jonathan Hyman, CTO of Braze, presenting at the keynote stage at BrazeForge.
WHY IT MATTERS
The partnership enables end-to-end one-to-one customer engagement that continuously learns and adapts by connecting customer context, intelligence, and action across both platforms. This integration helps marketers build more sophisticated customer journeys while keeping data synchronized between systems.
- Type
- Partnership
- Category
- Security Operations
- Source
- linkedin.com ↗
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