Company news

Darktrace Sponsors Arturo Coello, World #1 Padel Player
Acquired by Thoma Bravo
Published 17 October 2026
WHAT HAPPENED
Darktrace announced a sponsorship partnership with Arturo Coello, the world's number one padel player, to support him as he defends his title at the Milan Premier Padel P1 Tournament on October 12-18.
WHO IS INVOLVED
Darktrace, a cybersecurity company, partnered with Arturo Coello, the top-ranked professional padel player in the world.
WHY IT MATTERS
Darktrace drew a parallel between padel and cybersecurity, positioning both as disciplines where understanding normal behavior and anticipating threats before they occur determines success. The sponsorship increases Darktrace's visibility among padel audiences and sports enthusiasts globally.
- Type
- Partnership
- Category
- Security Operations
- Source
- linkedin.com ↗
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