01 · Mandos Positioning
Your positioning, scored the way a CISO reads it.
Website, sales deck, cold email and LinkedIn evaluated across the 7 dimensions — with specific rewrites you ship the same week.
From $6,000 · delivered in 2 weeks
Mandos Positioning · your report15+ pages
CISO readiness
61/100
fails the 30-second test
12 rewrites
6 quick wins
90-min walkthrough
2 wks email support
6 quick wins
90-min walkthrough
2 wks email support
Value clarity4.4
Differentiation4.8
Trust signals7.6
Buyer fit6.2
Tech credibility8.2
Copy quality6.5
Pricing clarity7.0
Deliverables
Everything in the report.
No internal data access, no engineering time, no long intake forms. The analysis runs on what your buyers actually see.
- 15+ page written report
- 7-dimension CISO readiness score
- Homepage and product copy deep dive
- Sales deck review
- Competitive assessment in your category
- Trust signal check
- Specific rewrites and quick wins
- 90-min live walkthrough
Client results
What clients say
“Nikoloz provided direct and actionable feedback via assessment to help us better engage with our target audience of CISOs and security professionals. His focus on risk-reduction outcomes, and ability to reduce technical jargon, has helped us to target our messaging more effectively.”
John SkittGTM & Co-Founder at LinuxGuard“Nikoloz’s [positioning audit] gave us a completely fresh, outside look at what we’re doing, how we do it, and how we’re performing. He had never worked with us, yet he nailed the CISO perspective on our positioning and our market. We didn’t expect a report this thorough, the level of detail went well beyond what we anticipated. The whole team understood it, and we’ve already started implementing the changes.”
Markus ManzkeCTO of ZeroBS/AvydosHow I measure success
What this actually moves
Positioning does not buy you more traffic. It makes the traffic you already have convert, and it pulls in better-fit buyers. So I hold myself to the message, not to your ad budget or your sales team.
What I own
Your message is clear and different enough that the right buyer gets what you do, and why it matters, in one read. I score your positioning against the 7 dimensions before and after, so the shift is on paper, not a feeling.
What you should watch
Better conversations, not bigger numbers. Reply rates on cold outreach, demo-to-opportunity conversion, and fewer “so what do you actually do” moments on sales calls. Traffic and demo counts move later, and they lean on your product and your team as much as your words.
Process
Two weeks, start to walkthrough.
01
Discovery (30 min)
Your product, buyers, and competitive concerns — I confirm fit and lock the scope.
03
Walkthrough (90 min)
Live walkthrough of every finding, plus 2 weeks of email support while you ship the rewrites.
From $6,000.
Final scope agreed on a free 30-minute discovery call. Delivered in 2 weeks.
Before you book.
- How much does the Positioning engagement cost?
- The Positioning engagement starts at $6,000. Final scope and pricing are agreed on a free 30-minute discovery call. It covers the 7-dimension readiness score, homepage and product copy deep dive, sales deck review, competitive assessment, trust signal check, specific rewrites, a 90-minute live walkthrough, and 2 weeks of email support. Delivered in 2 weeks.
- What do you need from me to run the Audit?
- Your website URL, your current sales deck, and 30 minutes on a discovery call to understand your buyers and competitive concerns. No internal data access, no engineering time, no long intake forms. The analysis runs on what your buyers actually see.
- What happens after the walkthrough?
- You ship the rewrites with your team, with 2 weeks of email support from me while you do. Companies that want the buyer lens on everything they ship move into the Advisory retainer; companies losing deals to specific competitors add the Benchmark.